How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 10:19
Place
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
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Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What is one thing which you cannot stop however hard you try?
Good marketing is doing this well.
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: